Mídia & Notícias

Acompanhe os principais destaques de cada categoria.

Lei de Proteção de Dados na Califórnia

Categoria: E-Business | Artigo
A Advogada Julia Cheng, sócia do CyberlawStudio, escritório de Direito Digital, parceiro do COTS Advogados situado em Nova York dá orientações sobre a recém assinada Lei de Privacidade Dados da California, que se aplica à empresas estrangeiras.


The California Consumer Privacy Act of 2018 (CCPA) is a set of data privacy laws which applies to all businesses, US or foreign, that collect, process and disclose the data of California residents. Signed into law on June 28, 2018, the CCPA is set to take effect on January 1, 2020.  The CCPA applies to for-profit businesses that collect personal information of California residents (consumers) and either (1) general annual gross revenues greater than USD$25million, (2) buy, receive, sell or share personal information of more than 50,000 consumers, households, or their devices; or (3) derive 50% or more of its annual revenues from the sale of the personal information of California consumers. Under the CCPA, “personal information” is defined rather broadly, as any information that can be used to identify an individual, such as unique personal identifiers, commercial transactions, internet browsing activities, etc.. To comply, businesses are required to provide more specifics in their privacy policies as to the type and source of personal information collected, their uses and whether it is being disclosed or sold to 3rd parties and their identities. Consumers will have the right to “opt-out” from their personal information being sold, to request that their personal information be deleted and the right to receive equal service and pricing from a business, even if they exercise their privacy rights under the CCPA. Last but not least, the CCPA requires development of consumer-facing compliance mechanisms and related protocols. Whereas the CCPA can be enforced by the California Attorney General, California consumers will also have a new private right of action in certain cases when personal information is compromised. Potential statutory damages can range from $100 to $750 per consumer incident and up to $7,500 per CCPA violation. As California is at the forefront of data privacy laws in the U.S.A., and the CCPA is still evolving as the California legislature just passed several amendments to the CCPA on August 31, 2018, businesses that collect, process and disclose the data of California residents are encouraged to seek legal counsel advice on compliance.

Julia Cheng

POSTAGENS RELACIONADAS

LEI DE PROTEÇÃO DE DADOS NA CALIFÓRNIA

A advogada Julia Cheng dá orientações sobre a Lei de Privacidade do Consumidor da Califórnia de 2018...

PALESTRA EXAME FÓRUM 2018

No último dia 22 de agosto, o Dr. Márcio Cots esteve presente no evento...

PALESTRA FÓRUM E-COMMERCE BRASIL 2018

Dr. Márcio Cots foi um dos palestrantes convidados do evento Fórum E-commerce Brasil 2018...

OS ASPECTOS LEGAIS DO MARKETPLACE

Confesse: você já pensou em fazer parte de um marketplace...

MARKETPLACE CONFERENCE 2018: ORIENTAÇÕES JURÍDICAS PARA QUEM VAI VENDER EM MARKETPLACE

Dr. Márcio Cots participa do Marketplace Conference 2018, realizado pelo E-Commerce Brasil...

ADS & PERFORMANCE 2018: A LEGISLAÇÃO E BOAS PRÁTICAS NO USO DE DADOS

Dr. Márcio Cots participou do Congresso Ads & Performance 2018, realizado pelo E-Commerce Brasil...